Discover more about Aday

Founded in 1985, Aday is an independent French company with strong technological background, specializing in continuous media monitoring and analysis, and the protection and valorization of all content.
This expertise enables us to provide distinctive and innovative services.

Aday's solutions

  • Media monitoring and reviews
  • Analysis and enrichment of media content
  • Development of expert solutions in digital watermarking and visual recognition to secure key corporate content through its subsidiary Imatag
  • Large-scale distribution of press publishers' content

Aday offers its expertise and services in the following key areas:

Media monitoring using the Tagaday platform

Tagaday enables all types of businesses (such as city halls, ministries, regions, large retailers, banks, insurance companies, communication agencies, etc.) to independently conduct their media monitoring and reviews at any time, and generate a report of their media coverage.

Tagaday expertise

Tagaday's 60 consultants are professionals in press relations and media monitoring. The Studies department offers practical or strategic deliverables to better understand its media image.

Press publishers

Aday offers press publishers partnerships for distribution and technical services, and rebroadcasts their content on the media's watch list, adding value for these uses through the payment of monthly royalties. Numerous press publishers place their trust in Aday on a daily basis: PQN (national daily press), PQR (regional daily press), PHR (regional weekly press), news magazines and leading specialist press titles...

Media Intermediaries

Aday operates licenses under mandate from press publishers, offering media monitoring companies reception of the press content concerned in a standardized format, with a mark establishing its origin, and payment of royalties for their use and that of their customers.

Innovations

Aday has to face up to the growing challenges of data, which is at the heart of its business. We have built a culture of innovation and, over the years, have developed expertise in AI, specifically in Automated Language Processing (ALP). For over 10 years, Aday has drawn on the latest advances in research through relationships and collaborations with universities.

Our key moments

2004
Launch of France Actu Région in partnership with the Regional Daily Press
2012
Launch of TV/radio monitoring
2017
Investment in Imatag
2020
edd becomes Aday
2020
Aday acquires majority stake in Imatag
2024
Launch of parliamentary debate watch

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